01
Activity & Pipeline Dashboards
Live outbound and inbound activity across reps, accounts, and time, so you can read your pipeline at a glance.
GTM Engineer / Outbound / Website / Growth
I build the systems behind your pipeline: outbound, website and content, so your team can just close.
Outbound systems, the website every campaign lands on, and the SEO, GEO and content that keep both fed. The clean pipeline operations a B2B team actually needs, not just more leads piled on top.
How the system fits togetherflow
100+US and EU B2B accounts worked across, through an agency
5Business days for a fixed-scope Outbound Audit
23GTM tools in the stack I actively operate
01 / Services
What I build for you.
01
Outbound & RevOps
The pipeline machine: who you target, how you reach them, and whether your CRM tells you the truth about any of it.
02
Cold Email & Outbound Campaigns
Cold email and multichannel sequences that actually reach the inbox and turn into booked meetings, not spam folders.
03
CRM & RevOps Engineering
HubSpot and CRM rebuilt from the data model up: lifecycle stages, routing, hygiene. So your pipeline finally tells you the truth.
04
Lead Generation Workflows
Sourcing, validation, and enrichment on autopilot, so you get a steady flow of ICP-fit leads that are ready to go.
05
Outbound Audit & Rescue
When outbound stalls, I take it apart, find what's quietly leaking your pipeline, and rebuild that part properly.
06
GTM Consulting
Strategy, stack picks, and a straight second opinion from someone who's run it. Direction when you need it.
02
Website
Where every campaign lands. Built to be found, read and acted on, then kept current instead of frozen at launch.
01
Website Build & Redesign
Corporate sites and rebuilds, from the content model up. Fast, accessible, and wired for search and AI answer engines before the first page ships.
02
Site Maintenance & Publishing
Launch is the start, not the finish. Ongoing publishing, updates and measurement, so the site keeps earning instead of going stale six months in.
03
Growth & Marketing
Demand that arrives on its own. Search, AI answer engines and LinkedIn, run as one system rather than three disconnected habits.
01
SEO & GEO
Getting found in search, and getting quoted by AI answer engines. Schema, llms.txt, content structure, and the technical work underneath both.
02
LinkedIn Content Engine
A repeatable publishing system for the company page and the founder profiles: calendar, posts, comment strategy, and CTAs that start conversations.
03
Content Strategy & Production
Blog, resources, case studies and whitepapers built around what your buyers actually search for, and written so a model can quote them.
02 / Principles
What you actually get.
- Clarity
- When you're in the trenches, it's hard to see what's actually broken. I come in with fresh eyes and find the real bottleneck.
- Ownership
- If I say it'll get done, it gets done. One person owns the whole thing, so nothing falls through the cracks.
- Measurable
- I track everything, but I don't stop at 'it ran.' I watch what actually moves pipeline and quietly kill what doesn't.
- Relentless
- It's not about whether it works, it's about staying on it until it does. While I'm with you, I care about your numbers.
- Transparency
- No black boxes. You'll always see what I'm building and why, so the system keeps running long after I'm gone.
- Hands-On
- I get into the weeds with you, from data and deliverability to wiring tools together and sitting with your dev.
03 / Stack
Tools I actually operate.
Prospecting / Data
- Apollo
- ZoomInfo
- Clay
- Sales Navigator
- Seamless.AI
- RB2B
- Bombora
Sequencing / Dialing
- Salesloft
- Outreach
- Instantly
- Lemlist
- Smartlead
- Trellus
- Orum
CRM / Data Ops
- HubSpot
- Supabase
- SQL
- Airtable
- Pipeline logic
Automation / AI
- Make
- n8n
- APIs & webhooks
- AI / prompt workflows
04 / About
GTM operator. Systems thinker.
I'm a GTM operator focused on outbound systems, RevOps workflows, and practical automation. I started out in lead gen and SDR work, but where I'm strongest is building the systems around outbound: sourcing, CRM structure, dashboards, and data infrastructure. Through an agency I've worked across 100+ US and EU B2B accounts, with deep, build-from-scratch work on a focused handful of them: CRM rebuilds, data infrastructure, event-driven automation. I've seen what breaks at pretty much every stage, and I know how to fix it fast. I'm at my best in messy situations, the ones where you need someone who can actually understand the problem, connect the tools, clean up the process, and turn all that activity into something clear.
Today that work covers three areas: the outbound and RevOps systems themselves, the website every campaign lands on, and the SEO, GEO and content programmes that feed both.
Want a straight answer on your outbound?
Book 30 minutes. We look at what you're running, I tell you what I'd check first, and you decide whether the audit is worth it.